Slavoj Zizek: The Pervert's Guide to Ideology - Sophie Fiennes

Fiennes presents Zizek lecturing about philosophical meanings behind concepts of ideology from (often literally) the backdrop of popular culture (where we see Zizek speaking within reproductions of sets from the films he discusses). While it is quite fascinating and hilarious this is only for a few who are specifically interested in such a subject matters, and even still they might be frustrated over Zizek's halting English. I thought it rather fascinating, but I warn people to take what he says with several grains of salt. For example, Zizek claims that consumers used to feel guilty and donate to charity, but now that, again for example, Starbucks tells us that they donate a percentage of their coffee money helping poor farmers blah blah, and so we no longer feel guilty, consumed with confidence, and don't bother feeling guilty or donating any longer. However, where is his evidence to suggest this? Were consumers feeling guilty? Did they then go out and do something? Do they now no longer feel guilty? And do they now no longer do something--because, after all, they are doing something by consuming? We do have evidence that strongly right-wing consumers will shop at Chick Fillet because of their political stance, and they won't buy products labeled "green" even if it is cheaper and more efficient, so that's something (something he doesn't talk about), but Zizek is big on making sweeping statements without providing hard (or even soft) evidence, and complaining that others are making false generalization. Still, very interesting. Pervert's guide to ideology