Cowboys & Aliens

How did this get pitched? "Ok, so we got this cowboy, and he has this weird tech device on his wrist, but he doesn't know what it is 'cause he has amnesia, right? and these aliens--space ones that is--are abducting people, and every single cliche you could think of is part of the plot, and despite the action it's all really boring!" "Hmmmm, but does it make any sense?" "None!" "Then let's make a movie." If the comic this is based on is only partially this bad, the books need to be burned.