Bob is just a regular guy who runs a hamburger diner with his family: an overly optimistic wife; a horny, 13 year old, socially inept daughter; an idiot son; and a serial killer in the making youngest daughter. The show isn't the same type of zaniness as cartoons such as The Simpsons or Family Guy (despite the family description), but it still works nicely in its "simplicity". I like both the voice and comedy of Eugene Mirman (Gene, the son) and wished there was more of him in the show. Surely they could have slightly less of H. Jon Benjamin (Bob) since he's on at least three show! Some more info is here.