Because Marvel hasn't really had a new (good) idea since Stan Lee's pre-useless days brought us a wonderful collection of comic superheroes, Marvel recycles with window dressing and calls it innovation. This retelling of the Spider-Man story takes place in 1933 in the midst of the great depression. There are some interesting twists (Spider-Man can't cling to walls, the Parkers are Socialists, etc.) and these revamps tend to brings back classic villains who, while stale to some audiences, are what made characters like Spider-Man awesome, yet in the end do we feel the reading made our lives better? Probably not.