Blink

Gladwell, Malcolm. Blink: The Power of Thinking Without Thinking. New York: Little, Bown & Co., 2005. In his follow up to Tipping Point (my review here), Gladwell explores the decision-making process that people perform in the blink of an eye. Humans have an uncanny ability to shift through thousands of pieces of information and come to a conclusion about a particular person or situation. Sometimes, our decisions are spot-on, and sometimes they go horribly awry. Why? That is the question that Blink tries to answer. By examining such diverse topics as speed dating, emergency room procedures, and art fraud, Gladwell shows how we are terribly prone to bias (good and bad), but through training and "objective" filtering, we can learn to make better fast decisions. Blink is a quick and interesting read, and well worth the time, if only to learn about the biases in your own decision-making process.